Sustainable business development strategies by expanding the product and service portfolio to ensure the company’s leadership position in line with latest technology trends.
- Evaluation of new technologies in the context of customer requirements and the existing product and service portfolios
- Evaluation of the company, partner organizations and, where appropriate, startups regarding core technical competencies, unique selling points, synergies, patents, development processes and quality standards
- Evaluation of the life-cycle management of the product and service portfolio regarding technical trends in the market, options for expansion and risks from obsolete technologies or no longer available product components
“New technologies such as artificial intelligence or big data analytics, will change industry sustainably. In order to take full advantage of the potential of new technologies for sustainable business development, we need to ask ourselves which customer requirements can be met with these technologies that have not previously been met with traditional applications.”
A few thoughts on Technology
Technology is a huge topic. Everybody in research and development talks about it. What is new? What might come next? What are the best and latest features? The topics are endless, and everybody is eager to find out about and work with the latest technologies. But how can we grasp what it takes to be successful in a rapidly changing technological environment?
For me, examples often help in making abstract ideas understandable. So just imagine a table covered with devices. Around the table are research and development folks like you and me who pick up an interesting device, create something new out of it, and then put an even more amazing device back on the table for the others to use. So, working with technology means materializing our ideas by selecting the right bits and pieces from the table and enhancing existing technologies by applying our knowledge and experiences to them.
Having been in research and development for more than thirty years, it is interesting for me to observe that disruptive developments are often not the result of fundamentally new technologies. Instead, very often what happens is that a given technology has been available for a long time, but either it or its supporting technologies are just not good or mature enough. That is why I say that it takes knowledge and long-term experience to combine the right technologies at the right time to be disruptive. In other words, for me technology is just a means to an end. Whatever is on the table is old and whatever we create is the latest technology. It can be something completely new or something that just tweaks a mature technology to make it better. …
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